Ads without an expiration date
We want or do not want there are some things that will haunt us for life, however much we want to avoid it: the phrases or ditties of certain advertisements.
Although we always say that we do not see them (and in most cases it is true) there are ads that leave a mark on a generation and that make them be preserved over time, leaving their expiration date without effect.
The level of awareness of the ads will vary based on age. For some, it will almost be the first time they see them, although surely at least the tune or slogan that accompanies them sounds. For others they will be memories of youth that will bring you countless anecdotes. For the least, it will be insubstantial.
Before the promotions that we are going to see now other equally recognizable ones came. Who does not associate milk, cocoa, hazelnuts and sugar ? Or the Cola Cao with that little African Tropical? Or the Donuts with that child who leaves the wallet tasting one of them?
Who has not said that “We have a new girl in the office” sometime? Well, the new girl was called Farala and it was a perfume that Gal launched in 1984. And she is like that.
Another mythical, the famous “Put it on, put it on” that in 1991 jointly launched the Ministries of Health and Social Affairs. So much was the repercussion and commotion that it caused that it almost cost the position to the minister at the time, Matilde Fernandez by the boldness of the proposal.